WORK NOTE / 01 · KAINUU
One battery.
A long consequence.
Jugbitten did not begin with a business plan. It began with an old wristwatch, a beginner’s toolkit and a thought: “It cannot be that difficult.”
01 / THE START
One battery change opened the door.
I ordered a toolkit and changed the battery in an old watch. It worked. Next I wanted to understand what happened inside the case and what else I could do myself. One small repair turned a watch from an object into a system I could learn.
02 / LEARNING
Disassemble. Repair. Learn.
I bought broken watches at auctions, repaired what I could and learned the rest by doing. The best working hours appeared during parental-leave nights while the family slept, and during quiet night shifts at work. There was no shortcut. None was needed.
03 / AN ORIGINAL MODEL
A small budget. An independent view.
The first model was built around a very hands-on approach. I designed the watch, assembled each piece and sewed the original watch pouches myself. I also sold part of my own collection to get started. The same practical approach still guides Jugbitten: design carefully, assemble properly and say things plainly.
JUG-BITTEN / 1630
I laughed at the name. It stayed.
Jug-bitten is an old English euphemism for having had a few too many. At first, the word sounded like a dignified European watch name. Once I learned its meaning, the contrast was too good to ignore. The name doesn’t take itself too seriously. The watches do.
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